Say, you like a song by Taylor Swift and you want to use it in your company’s videos or an advertisement. Sometimes we Convert YouTube video to MP4 by using any free converter. But, to use it legally, let’s say, it takes up Rs.100 per song. What if in total, it takes up more Rs. 10,000 just for music? The hypothetical costs come from the lawsuits and fines that the unlicensed use of her music might generate.
Companies use music in various ways to bring attraction towards them, such as, motivating and training employees, creating presentations for customers and prospects and thousands of other small ways that are less visible. Businesses face the risk for copyright infringement and potentially thousands of dollars in lawsuits and fines when employees use music in presentations, web content, videos and other branded materials, unaware of the copyright implications. Businesses run afoul of copyright law mostly due to a lack of awareness around music licensing. Employees focused on content creation often don’t even know they need to obtain licenses to include music in their materials.
Music with a rhythm always plunges into our bodies and sweeps off the feet into a flow. Haven’t you seen babies laugh and smile all of a sudden after a big cry when the mother moves them in a rhythmic movement along to the music? There cannot be any better example than that. We all have hopped our walk-through to home, humming a song. But for companies becomes legal and the use of music increases an organization’s infringement risk if the music isn’t properly licensed.